Here we are in awards season, where there seems to be an award for anything and everything, as we watch an endless red carpet of desperate people wanting to be loved, accepted and respected in their chosen field. We all know that the real reason why there are so many of these award shows on our TV’s, is to simply boost the sales of entertainment media in a one big import/export global operation.

In a world where our lives are dominated by screens that will beam the latest must see acts everywhere you look, its quite interesting to see how we are all conditioned to buy what we are told and a quick look at post award sales shows that it works a treat.

However Jerry Seinfeld has a much better way of explaining exactly why all award ceremonies are stupid.

At least with the Oscars we have a respectable selection of the best critically acclaimed movies, but I struggle to understand the meaning behind our very own Brit Music Awards which just seems to be a celebration of everything that is bland to boost worldwide sales of music. Maybe I’m taking it all a little too seriously because we all know that all awards are stupid.