I think it’s fair to say that we have all embraced the world of online shopping for some time now and the convenience of ordering whatever your heart desires from the comfort of your armchair or even seat on the train home from work has become the norm.

However even online shopping can become frustrating and laborious, not to mention risky leaving your credit card details on a growing number of websites. Being asked questions such as “what’s your 3 digit security code?” when your wallet is upstairs in your bedroom or trying to remember dreaded extra security step “Verified by Visa” password is something that is frustrating for both customers and retailers who want to speed up the purchasing process.

Step forward Paddle the online and mobile payment application. Paddle allows merchants to accept payments via Paddle online and in applications and allows users to pay with Paddle, encrypting their credit card and delivery information in the cloud so they don’t have to enter it each time.

The Paddle API allows developers to access and integrate the functionality of Paddle with other applications. Some example API methods include adding Paddle buttons on sites and applications, accepting payments, and reviewing transactions.

Or in plain speaking terms, the application allows customers to purchase and pay with just a couple of clicks. Your card details are encrypted and stored in the cloud along with your delivery addresses so you’ll never have to type them in again, from a security aspect I would personally be happier that only one website has my card details store rather than 10-20 stores that I have purchased from online.

Paddle is currently in Beta phase and the key to its success will be largely down to how many big name stores it can sign up, but a world where a purchase can be completed in less than 10 seconds should be enough to convince most big stores that this could increase sales whilst also keeping their customers very happy so everyone wins.

Making online shopping easier by simply hitting the “Pay with Paddle” button is not all that this new application can do though, interestingly Marks & Spencer are currently running mobile payment trial of Paddle in store too.

Menus will be introduced in select M&S coffee shops compatible with new app Paddle, which allows users to pay by scanning a code with the phone’s camera. Customers will be able to choose and buy items from their table.

This is a very interesting time as many companies look to improve and capitalise on mobile payments, but this looks to be the most promising application so far due to its sheer simplicity. Will they get enough big brands on board for it to be a huge success? Only time will tell, but this is definitely one to watch.