Amiga

Product placement in games

We have recently touched upon how corporate gaming has become, what used to be an underground guilty pleasure is now rapidly turning into mainstream entertainment and if there are any doubts about this, one look at the sales figures. They show that the PS3 has now sold 35.7 million units, Xbox 360 40 Million and Wii 70 million. This shows the main reason that we will be seeing Sony’s “Move” and Microsoft’s “Natal” this Christmas as they go after the Wii market.

The hardcore gamers amongst us are beginning to get a little tetchy as the world of gaming begins to change with rising costs of DLC and an increasing amount of product placements in games are starting to become the norm. The sad truth is that TV Shows, Magazines, Newspapers etc are created for one purpose and one purpose only and this is to fill advertising space and if a show does not perform it’s axed to make way for something else to keep the advertisers happy. A fail safe system but guess what? People are no longer watching TV, and even if they do, they skip the ads anyway. (more…)