The humble T-shirt has come a long way in the fashion stakes over the last few years. Walking into a pub with something off the shelf from what the high street determines is cool this year is all very well, but can be classed as a little soulless as it shows nothing about you and who you are.

A wise man once told me that the bible says “blessed are the geeks, for they shall internet the earth”. Which might explain why people now like to get their geek on by displaying artistic designs from companies like Threadless or Last Exit To Nowhere.

However at last a company called Insert Coin Clothing who have put together a collection of unique designs, inspired by the world of video-games. They proudly state that “No ridiculously massive prints of Mario or Space Invaders here; just cool references to cool games, that let other fans know what you like and that you’ve got great taste when it comes to gaming and clothes.”

With geek chic being all the rage, and us loving the chance to wear a unique t-shirt that only those in the know will understand, we tracked down Dan from Insert Coin for an interview. Keep an eye out later for our upcoming competition, with one reader winning the tee of their choice.

Q. Where did the inspiration for the Insert Coin’s concept originate?

“Well, we always wanted to get cool video-game tees, but everything was so obvious. When we did find some tees that had slightly better designs, they were terrible quality. So we thought ‘we can do better’ and so we set ourselves a set of standards; in quality of design, quality of tee and customer service. All our designs are from our favourite games, all our tees and hoodies are made to our own specifications from scratch (we don’t use cheap off the shelf items) and we will do everything we can to make sure our customers have the best experience when they buy stuff from us.” (more…)