Whilst watching the recent Champions league final, I must admit to being a little surprised at the heavy advertising of video-games, which even contained trailer premiers. Sure, video-games have come a long way and feature heavily in the mainstream of entertainment but this illustrated that gaming is now one of the top forms of entertainment.
For the first time, the UK experienced what is probably best described as a ‘Super Bowl’ moment, when a range of major brands chose to invest millions of pounds. Reports suggest that it was estimated that ITV made in excess of £8m in TV ad revenue during Europe’s biggest football night of the year, as some late spots in key breaks went for up to £300,000 for 30 seconds.
Saturday night prime time advertising space featured full trailers for Gears of War 3, Battlefield 3, Call of Duty: Modern Warfare 3 and even Brink got a mention too. What is strangest about this aggressive video-game marketing technique is how unique this form of advanced advertising actually is, especially considering how seldom we see big budget adverts on our TV screens for even summer blockbuster movies 4-5 months before they are officially released. (more…)