The big success story sweeping the digital landscape is the infamous Netflix business model, which has unwittingly created a long line of copycats who are desperate to imitate their rapid ascent to success in the modern world.
Recently the videogame publisher EA announced plans to offer their own subscription service called ‘EA Access’ in a collaborative effort with Microsoft and the Xbox One console. With many games retailing at $70 each, the allure of having access to a vault full of EA games for $29.99 a year sounds like a very tempting offer on the surface, but could also prompt other publishers such as Ubisoft to follow suit.
However the announcement was received by mixed reactions as many people are coming to the realisation that the average person on the street, no longer owns anything at all in the digital world that continues to move forward, whilst physical media is dying at an accelerated speed.
Shelves that used to contain video cassettes of movies, were replaced with DVD’s, followed by Blu-Ray discs before finally being replaced by all you can eat subscription services such as Netflix or Amazon Prime.
The music industry has also changed dramatically, and despite hard-core music fans keeping vinyl alive, the reality is more and more people are turning away from purchasing or even downloading illegal music in favour of services such as Spotify where you can think of an artist or song at any moment depending on your mood at the time and listen within a few seconds.
Books are safe though right? Step forward the Kindle Unlimited that not only removes the physical book from our lives but Amazon’s latest Netflix style venture intends to remove ownership of a book too and lets you have access to an entire library at your disposal for $9.99 a month. (more…)