Supermarkets muscle in on the games industry

TescoWord spread around Twitter and the internet like wildfire: once again Britain’s supermarkets were going to sell a top game at a cut-price. Over the last few weeks we have seen the likes of Operation Flashpoint and Fifa 10 being sold on release day for between £25-£27 by the usual suspects; Asda, Morrisons and Tesco.

Sainsburys seemed to throw their hat into the ring when it was leaked that they were to offer the much anticipated title Call of Duty: Modern Warfare 2 for only £26 until November 15th. Predictably Asda then announced for £32 and Tesco for £25 if purchasing another chart title. What does this trend mean for the games industry?  It’s a double edged sword over which both sides will argue passionately about.