The last week has been a little strange, especially after Panorama waded into the nation for being addicted to gaming, trying to highlight the “detrimental effects” that games bring to your well-being and society in general. However, it’s not to hard to see why parents are a little confused out there. Our TV’s are being bombarded with what can only be described as an eclectic mix of celebrities, who have been hired to convince each one of you, no matter what age you might be, that Nintendo’s consoles are the machines of choice and will actually enhance your life.
The first rule of advertising is make sure the audience trust you and respect what you are saying, so it grates me somewhat that the David Jason’s, Michael Parkinson’s and June Whitfield’s of this world spent years building an honest and respectable reputation in the world of show-business, only to sell life insurance to ageing fans.
Step forward the legend that is Sir Terry Wogan. Yes, that’s right; it appears that he is a huge fan of Art Academy and Dr Kawashima’s Brain Training on the Nintendo DS. Despite not playing a game before, he bids to win the OAP market by informing how fantastic the DS can be for the mature gamers out there by keeping your mind active with ‘Brain Training’ and other similar titles.
There’s only one thing Terry likes more than moleskin trousers…