A social experiment has gone viral over the last few days here in the UK, where a mysterious mystery benefactor is using the Twitter account @hiddencash_UK and tweeting clues to help their followers find envelopes filled with a £50 prize in cash.
@hiddencash_UK simply tweets photos of the locations where the envelopes are posted along with the clue and the first to reach the hiding place wins. The winners are then encouraged to tweet a picture of themselves with their loot.
As the Twitter hunt for hidden cash reaches the UK, the response has been phenomenal with over 33,000 followers on Saturday afternoon but as media coverage increased a new influx of followers seemed to cause the Twitter spam filters to suspend the account.
This can be filed under the ‘lessons learned’ section of the social experiment, but it should also leave the people at Twitter with red faces but at around 18:20 the account was reinstated with over 36,000 followers and an increased curiosity about this stranger hiding envelopes of cash.
I wonder how long it will be before you see that cringe worthy advert on a newspaper saying “Do you know the identity of @hiddencash_UK? Call us now” Before others try and spoil the magic behind this pay it forward style treasure hunt, maybe we should all just soak up people performing selfless acts to help others all over the world.
The idea started in San Francisco last week but quickly spread across other states in America before going global only a few later and there are other accounts performing the same treasure hunt in Nigeria, India, Hong Kong, the Netherlands and now the UK.
The first £50 drop began in Leeds but it wasn’t long before Twitter followers in Manchester, Sheffield and Brighton enjoyed a piece of the act prompting BBC 5 Live, Sky News and UK newspapers to spread the word, so its only a matter of time before the inevitable media frenzy ensues.
The anonymous creator has told the media, that his cash giveaways are a “social experiment for good” and the only details are that the person behind @hiddencash_UK is a 25-year-old male, who made his money though several e-commerce businesses, and added that up to £200 could be stashed in the capital’s drop on Sunday according to the Daily Telegraph.
He also told the Daily Telegraph the following:
“I had seen the version in the US and thought it was a really great idea. I thought why not bring that over here and the reaction has been really good.
“I’m in a fortunate position to be able to give away money on a daily basis at the moment. I have had a few businesses in e-commerce that have done really well for me.
“It got to a point where there is only so much stuff that money can buy and for myself – as well as for the people finding the money – I find it quite fun. (more…)