GAME begins trial of errors with pre-owned pre-orders

Retailer GAME have started to offer online pre-orders on pre-owned games, in what appears to be a rather desperate move. It’s a move that is sure to anger both gaming publishers and developers in yet another short-sighted move from the struggling high street store.

The idea behind this unusual concept is that games are being offered from one week after their official release date and promised savings of up to £21 under the recommended retail price, but they seem oblivious to the fact the majority of savvy gamers do not spend over fifty pounds on a game in the first place.

The pre-owned market has never been popular in the gaming industry as the people involved with creating a game see nothing of the revenue, which gave birth to the inevitable online pass; a thorn in the side of many a gamer in the last 12 months.

The games currently being trialled on the new scheme are

  • Virtua Tennis 4
  • Dragon Age II
  • Homefront
  • Fight Night Champion
  • WWE All-Stars
  • Tiger Woods PGA Tour 12: The Masters
  • Shift II Unleashed
  • Virtua Tennis 4
  • Crysis 2

The idea is that it will work the same as any other pre-order service, but a closer look at this offer reveals that the deal is not as good as it may appear. Let’s start by looking at the future release of Homefront,  available to pre-order brand new and delivered to your door on the day of release for £32.85 from Simply Games. However using the new offer from GAME you could wait for a week and have a pre-owned version for and pay an extra pound for the privilege at £33.99.

Homefront cheaper new than pre-owned at GAME (more…)