In a Nutshell

Are Facebook’s 8 Billion Views the Result of Freebooting?

Mark Zuckerberg recently revealed that Facebook is now generating 8 billion videos views a day from only 500 million people, and if you are proficient with numbers, you will notice that these figures don’t quite stack up. Most people scroll down their Facebook timeline with the mute button on their device while navigating away from auto-playing videos and are blissfully unaware that after only 3 seconds this is classed as a view and allows advertising income to be gained from the video.

Over on YouTube, a video has to be playing for 30 seconds for the view count to be recorded. Many are starting to notice that there is a billion dollar industry emerging known as “freebooting” where people can steal YouTube content and promote via Facebook creating unreal view counts and forced virility as Facebook videos are automatically prioritised over YouTube videos.

However, a video is currently going viral and receiving widespread support after pointing out the struggles for content creators suggesting that Facebook is purposely “rigging” their algorithm for their own personal gain.

Very often the original creator of video content will obtain a few views from their own YouTube channel whereas the video can achieve millions of views on Facebook, which generates advertising income for the social media behemoth rather than the content creator(s) who rely on revenue for advertisements.

Primarily the content creators are not receiving money or recognition from these videos whereas Facebook and the video stealing accomplice receive the returns.

YouTube’s copyright infringement system seems to be quite stringent by comparison, and it seems clear that Facebook’s is turning a blind eye to protect their cash cow while the video stealer appears to get away with a lucrative swag bag every time with no threat or fear of any consequences.

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