Lynx Compressed Deodorants Review

I recently had the opportunity to try one of the new compressed deodorants for free as a BzzAgent and must admit to being a little sceptical that these much smaller cans of Lynx with 50% less gas actually have the same amount of body spray as the full size cans.

Compressed deodorants deliver the same protection, but due to an innovative new spray system they require less gas in each spray. With less gas needed, the can is smaller but still contains the same amount of deodorant. That means it will last just as long as your normal can, even in the smaller size.

From an environmental point of view the fact they are using 50% less gas and 25% less aluminium is a fine example how a small change can make a big difference whilst also adding convenience to the customer.

If 1 million people switched to Compressed deodorants, every year we could save: (Figures based on people using an average of 5 cans in a year) 696 tonnes of CO2 Equal to the average emissions of a car travelling 126 times around the earth Enough aluminium to make 20,000 bikes say Unilever, which shows how small changes can make a big difference.

From a personal point of view, this new smaller size makes it a sensible choice for your trips away, gym bag or even a drawer at work for when you feel the need to freshen up. When you combined this information with the fact that they last as long as the original bigger cans, it makes the option of  choosing a compressed can the natural choice for any forward thinking individual.

Product placement in games

We have recently touched upon how corporate gaming has become, what used to be an underground guilty pleasure is now rapidly turning into mainstream entertainment and if there are any doubts about this, one look at the sales figures. They show that the PS3 has now sold 35.7 million units, Xbox 360 40 Million and Wii 70 million. This shows the main reason that we will be seeing Sony’s “Move” and Microsoft’s “Natal” this Christmas as they go after the Wii market.

The hardcore gamers amongst us are beginning to get a little tetchy as the world of gaming begins to change with rising costs of DLC and an increasing amount of product placements in games are starting to become the norm. The sad truth is that TV Shows, Magazines, Newspapers etc are created for one purpose and one purpose only and this is to fill advertising space and if a show does not perform it’s axed to make way for something else to keep the advertisers happy. A fail safe system but guess what? People are no longer watching TV, and even if they do, they skip the ads anyway. (more…)