Over 100,000 attendees are expected at South by Southwest (SXSW) where the annual event offers a smorgasbord of music, film and interactive technology in Austin, Texas from March 13-22.
However, the big news is how once again technology is rapidly invading event space as the organisers of SXSW have teamed up with Eventbase to place over 1,000 Gimbal’s series 21 iBeacons in 265 of the events official venues to offer tracking and communication via the official mobile app, which is also the largest deployment of iBeacons for an event.
Typically this form of technology interacts with your mobile phone when you enter or leave an area and send messages depending on your interests along with any promotions that can be pushed to visitors, but this latest event partnership is concentrating on using beacons to offer a human element that will allow visitors to network effectively.
Finally it seems that there is a realisation that there is more to iBeacon technology than retail marketing or advertising which is refreshing as nothing frustrates people more than receiving unsubtle and intrusive messages telling us to buy more stuff that only annoy the recipient.
We have a low tolerance of being used as a walking billboard, but location-based interactions with other visitors are something that could revolutionise the event space. For example, imagine checking into a conference and instantly be able to see exactly who else is in the room and filter through the results based on profile tags that allow you to network effortlessly with other visitors. (more…)