Wi-Fi

Social Wi-Fi Customers Stay Longer and Spend More

The battleground of the ubiquitous free Wi-Fi is heading for an interesting transitional period, in one corner we have the customer who expects a constant internet connection wherever they are, they really don’t care how difficult or expensive this is to deliver and why should they?

However in the other corner there are the businesses that have to invest heavily to ensure their customers have a positive experience.

There needs to be a compromise in which both parties can be happy with the outcome and early indications seem to suggest that the up and coming trend of ‘Social Wi-Fi’ might just have a very bright future.

The concept behind social Wi-Fi is that business will invest heavily into providing an internet connection for their customers and in return they must sign-in via their chosen social network website such as Facebook, Twitter and LinkedIn, or by completing a form. In doing so they are able to capture details of their customers and promote your business to their online friends.

This opens up many possibilities for store owners and here in the UK, Purple Wi-Fi are leading the way with their that purple portal that gives their users access to its presence analytics, this allows businesses to understand who is visiting and using their hotspot, how long they are online, as well as their age, gender and any other relevant information that they offer in their social networking profile. (more…)

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Rank Hotel Searches By Wi-Fi Quality

Booking hotels has always been somewhat of a mine field and in many ways it has become an even more complicated experience thanks to sites such as Trip Advisor, where you end up scrolling through hundreds of reviews and taking more notice of the 5 negative reviews than the 200 positive posts, trying desperately to work out if they are written by difficult or unreasonable people that sit in their room complaining rather than enjoying the location itself.

What are your requirements when booking a hotel? Location, hotel rating, hair dryer, coffee making facilities, mini bar, breakfast, gym, swimming pool or some nice little bottles of toiletries in the bathroom? Our online addiction has ensured there is new front runner of what we expect from our hotel of choice and I am of course referring to the “Wi-Fi” preferably of the free variety.

However, anyone that has taken advantage of the infamous free Wi-Fi will have been burned by establishments who have heavily throttled their network which results in a frustrating experience if you are trying to view a video on You Tube or movie on Netflix only to constantly see the words buffering as you feel the rage within building like Bruce Banner.

Although we all like to embrace a form of digital detox when away from our daily routine, the truth is technology is now ingrained into everything that we do and take an online connection for granted, to suddenly find yourself in a hotel room cut off from everything you know can be a disheartening experience.

Step forward Hotel Wi-Fi Test who encourages its users to test the Wi-Fi of hotels and record the results along with the location to its growing database allowing future guests to see just how good or bad an internet connection actually is

The site can automatically remove any hotel offering under 2Mbps to give you confidence that uploading your photos or streaming of video will remain unaffected during your stay.

We’ve heard your cry for fast and reliable hotel Wi-Fi and decided to motivate hotels to step up their game. We believe we can get hotels worldwide to re-evaluate their Wi-Fi service, and make improvements that will provide guests with the quality service they expect from the moment they make their reservation.

Our mobile devices can typically achieve average speeds of around 1.7Mb on 3G, depending on the strength of the signal, so most would expect this kind of speed as standard and struggle to see the relevance of connecting to a free Wi-Fi service offering a throttled 1Mb connection that ultimately ends in a negative experience. (more…)