The battleground of the ubiquitous free Wi-Fi is heading for an interesting transitional period, in one corner we have the customer who expects a constant internet connection wherever they are, they really don’t care how difficult or expensive this is to deliver and why should they?
However in the other corner there are the businesses that have to invest heavily to ensure their customers have a positive experience.
There needs to be a compromise in which both parties can be happy with the outcome and early indications seem to suggest that the up and coming trend of ‘Social Wi-Fi’ might just have a very bright future.
The concept behind social Wi-Fi is that business will invest heavily into providing an internet connection for their customers and in return they must sign-in via their chosen social network website such as Facebook, Twitter and LinkedIn, or by completing a form. In doing so they are able to capture details of their customers and promote your business to their online friends.
This opens up many possibilities for store owners and here in the UK, Purple Wi-Fi are leading the way with their that purple portal that gives their users access to its presence analytics, this allows businesses to understand who is visiting and using their hotspot, how long they are online, as well as their age, gender and any other relevant information that they offer in their social networking profile. (more…)